UGG’s DTC Marketing Manager, EMEA, Lisa Henderson, said: “Placing experiential media at the point of purchase allows us to create an immersive experience in our stores and a real talking point amongst shoppers. In doing so, we’re confident that dwell time will increase and hopefully in turn result in a positive impact on in-store sales.”
Projection Artwork’s Retail Account Manager, Nikolas Allison, added: “Thanks to UGG’s bold willingness to innovate with us, this project marks the next generation of in-store retail display. By creating dynamic and highly engaging installations, the boxes will grab attention from every corner of the store. The retail environment can be challenging for projection. But thanks to DisplayMapper – a very clever little box! – retailers are able to efficiently and cost effectively use 3D projection-mapping across a network of stores.”
About UGG®: Founded in 1978 in California, UGG® has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. Recognized as a premium lifestyle brand with more than $1 billion in annual sales, UGG® offering include: men’s, women’s and kid’s footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand’s concept and outlet stores offer the ultimate brand experience with 150 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information please visit www.ugg.com/uk @UGGinEurope
About Deckers Brands: Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, HOKA ONE® and Koolaburra®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 154 company-owned and operated retail stores, and select online stores, including company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com